NYNOW® is the largest national gift & home wholesale market in the US. Our small but mighty team developed a dynamic visual identity centered around the idea of "What's Next is Now." The design emphasized bold typography, vibrant colors, and contemporary elements to convey a sense of surprise and discovery. This cohesive identity was applied across all touch points including print, digital ads, web, on-site signage, and social media to highlight the event as a key platform for discovering emerging trends and products in a rapidly evolving market.