NYNOW

NYNOW® is the largest national gift & home wholesale market in the US. Our small but mighty team developed a dynamic visual identity centered around the idea of "What's Next is Now." The design emphasized bold typography, vibrant colors, and contemporary elements to convey a sense of surprise and discovery. This cohesive identity was applied across all touch points including print, digital ads, web, on-site signage, and social media to highlight the event as a key platform for discovering emerging trends and products in a rapidly evolving market.



Role
Lead Designer

Design Team
Jenn Giachinta
John LaSorsa Jr


Studio
EmeraldX


Deliverables
Visual Identity Identity

Published
2021







Today’s wholesale market for tomorrow’s retail world – Where brands, designers and buyers gather to connect and discover a world of inspiration.

‘NOW’ Is an ever-changing idea, reflected by a variety of styles, typefaces, motifs, colors and scales, and affirms that NYNOW is always evolving.