QUADRADO
Nestled in the cultural heart of Lisbon, QUADRADO is a contemporary conference and event center designed to host the ideas, industries, and individuals shaping tomorrow. The challenge was to build a comprehensive brand identity that honors Lisbon’s rich heritage while positioning the center as a forward-thinking hub for global networking and collaboration.
Role
Creative Direction
Graphic Design
Design Team
John LaSorsa Jr
Studio
John LaSorsa Jr
Deliverables
Visual Identity
Naming
Logo
Published
2023
From Single Tile to Shared Mosaic
The visual identity is rooted in Lisbon’s iconic azulejos—ceramic tiles that possess individual beauty, but reveal their true power when joined to form a grand mosaic.
QUADRADO uses this local craft as a metaphor for human connection. Within the event center, every attendee represents a single "tile" bringing a distinct perspective and background. As these individuals network and collaborate, their unique stories lock together. What begins as an isolated square evolves into a dynamic, interconnected network—transforming individual presence into a larger, richer mosaic of community.
QUADRADO uses this local craft as a metaphor for human connection. Within the event center, every attendee represents a single "tile" bringing a distinct perspective and background. As these individuals network and collaborate, their unique stories lock together. What begins as an isolated square evolves into a dynamic, interconnected network—transforming individual presence into a larger, richer mosaic of community.
