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<channel>
	<title>John LaSorsa Jr</title>
	<link>https://johnlasorsajr.com</link>
	<description>John LaSorsa Jr</description>
	<pubDate>Tue, 19 May 2026 17:41:22 +0000</pubDate>
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		<title>PROFILE</title>
				
		<link>https://johnlasorsajr.com/PROFILE</link>

		<pubDate>Tue, 20 Jun 2023 20:39:25 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

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	PROFILE
	
































John is a New York City-based designer with a strategic mindset and a clean, expressive visual style. He has been part of creative teams in both in-house and agency settings. He approaches projects conceptually, designing with systems and scale in mind across branding, digital, and marketing initiatives. His work combines thoughtful creative direction with a strong understanding of business goals and audience needs.








 If you have a project in mind or want to learn more, feel free to reach out at jlasorsa2@gmail.com

CAPABILITIES:
Art Direction, Branding, Web Design, Print, Digital, Signage, Environments, Identity, Naming

&#60;img width="339" height="512" width_o="339" height_o="512" data-src="https://freight.cargo.site/t/original/i/bd55838a6bccf7986d215eb4d60bdb4a54c884dce4af9d0e65d407862bfe2ee4/John-Headshot-2.jpeg" data-mid="227715306" border="0" data-scale="100" src="https://freight.cargo.site/w/339/i/bd55838a6bccf7986d215eb4d60bdb4a54c884dce4af9d0e65d407862bfe2ee4/John-Headshot-2.jpeg" /&#62;


	AWARDS
	Emerald ACE AwardEmerald Expositions
2022&#38;nbsp;
Community Impact Award
Emerald Expositions2020



	LINKS

	︎︎︎Resume︎︎︎Portfolio︎︎︎Linkedin︎︎︎IG



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	<item>
		<title>NY NOW</title>
				
		<link>https://johnlasorsajr.com/NY-NOW</link>

		<pubDate>Tue, 20 Jun 2023 20:39:26 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

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		<description>

	NYNOW











NYNOW® is the largest national gift &#38;amp; home wholesale market in the US. We developed a dynamic visual identity centered around the idea of "What's Next is Now." The design emphasized bold typography, vibrant colors, and contemporary elements to convey a sense of surprise and discovery. This cohesive identity was applied across all touch points including print, digital ads, web, on-site signage, and social media to highlight the event as a key platform for discovering emerging trends and products in a rapidly evolving market.






	

	Role
Art Direction
Lead Designer
Design Team

Jenn Giachinta
John LaSorsa JrStudioEmeraldX

	Deliverables

Visual Identity

Published
2021



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	&#60;img width="900" height="675" width_o="900" height_o="675" data-src="https://freight.cargo.site/t/original/i/23c8140a4c1cbf44ba96187b74d24ef4afa1a3d3b5e5478a040c8895bfe241fa/NYN-Thumbnail_900x675.jpg" data-mid="185522287" border="0"  src="https://freight.cargo.site/w/900/i/23c8140a4c1cbf44ba96187b74d24ef4afa1a3d3b5e5478a040c8895bfe241fa/NYN-Thumbnail_900x675.jpg" /&#62;

	Today’s wholesale market for tomorrow’s retail world – Where brands, designers and buyers gather to connect and discover a world of inspiration.‘NOW’ Is an ever-changing idea, reflected by a variety of styles, typefaces, motifs, colors and scales, and affirms that NYNOW is always evolving.


&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fd1599a63dc955ddb4fa56a15f8ba719721fd325c8da6c8ca1ea4f3610bd993a/Signage_lobby.png" data-mid="182895454" border="0"  src="https://freight.cargo.site/w/1000/i/fd1599a63dc955ddb4fa56a15f8ba719721fd325c8da6c8ca1ea4f3610bd993a/Signage_lobby.png" /&#62;

	
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	<item>
		<title>ADSUM</title>
				
		<link>https://johnlasorsajr.com/ADSUM</link>

		<pubDate>Wed, 21 Jun 2023 14:32:27 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

		<guid isPermaLink="true">https://johnlasorsajr.com/ADSUM</guid>

		<description>

	ADSUM


	Adsum is an American clothing company focused on high quality manufacturing and design. They make products inspired by the cities and countryside of the American Northeast. The result is a unique interpretation of traditional men's staples with a mix of technical outerwear and sportswear.

	

	RoleGraphic DesignerDesign TeamPete Macnee
Christian Richard-Rice
Matt PetruccioneJohn MoorePhotography
Christian Richard-Rice



	Deliverables
Print Lookbook
Published
2023

&#60;img width="3143" height="2090" width_o="3143" height_o="2090" data-src="https://freight.cargo.site/t/original/i/a33c35de451429e025ad8aa29eb4683221149353f3ec27a26992f239d9048ffa/Adsum-Cover_Bubble-Wrap.jpg" data-mid="184991695" border="0"  src="https://freight.cargo.site/w/1000/i/a33c35de451429e025ad8aa29eb4683221149353f3ec27a26992f239d9048ffa/Adsum-Cover_Bubble-Wrap.jpg" /&#62;


	
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/76f5ca1f83354394391fbdebfaa6227df0a82d0836cb086df5ebabadec69efb4/Front-Back-Spine.png" data-mid="184992260" border="0"  src="https://freight.cargo.site/w/1000/i/76f5ca1f83354394391fbdebfaa6227df0a82d0836cb086df5ebabadec69efb4/Front-Back-Spine.png" /&#62;



	A fresh start made for the warming weather. Shot in Greenpoint, Brooklyn on Robbie Lyons.




	View the lookbook online︎︎︎adsumnyc.com
	
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&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/abb96407558050a6c2177fe79732c71f2e5b3b88582c43784b8276aa6f36c7fb/Spread-03.png" data-mid="184992384" border="0"  src="https://freight.cargo.site/w/1000/i/abb96407558050a6c2177fe79732c71f2e5b3b88582c43784b8276aa6f36c7fb/Spread-03.png" /&#62;




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		<title>PROJECT ISSUE 03</title>
				
		<link>https://johnlasorsajr.com/PROJECT-ISSUE-03</link>

		<pubDate>Wed, 21 Jun 2023 17:53:29 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

		<guid isPermaLink="true">https://johnlasorsajr.com/PROJECT-ISSUE-03</guid>

		<description>
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	PROJECTBridging the gap between live event and digital storytelling, issue 3 captures the energy, ideas, and emerging trends from PROJECT Las Vegas. Designed as an immersive extension of the event experience, the publication translates high-tempo show-floor moments and seasonal insights into a cohesive editorial narrative.&#38;nbsp;


	
	Role
Art Direction
Graphic DesignDesign TeamJohn LaSorsa JrJason Gramp
Kristin Smith

StudioMMGNET GROUP


	DeliverablesDigital Editorial

Snackable Content

Published2023

	&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9d3941a1ec708800e2a450de4400c671032e53dff2acdc8479762ed953aeb3b0/PROJECT---Digital-Issue-2023_MockUp_Spreads.jpg" data-mid="252233704" border="0"  src="https://freight.cargo.site/w/1000/i/9d3941a1ec708800e2a450de4400c671032e53dff2acdc8479762ed953aeb3b0/PROJECT---Digital-Issue-2023_MockUp_Spreads.jpg" /&#62;&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/78b6461cad1e4073679ee2b9af4cab8c802e4f98223f65caa2ce4694a13c0bf7/PROJECT---Digital-Issue-2023_MockUp_Spreads2.jpg" data-mid="252233705" border="0"  src="https://freight.cargo.site/w/1000/i/78b6461cad1e4073679ee2b9af4cab8c802e4f98223f65caa2ce4694a13c0bf7/PROJECT---Digital-Issue-2023_MockUp_Spreads2.jpg" /&#62;&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/829105de491e97470e6b89de2b8a440a17c98b1726fa68ac07d5dba0ffde63f1/PROJECT---Digital-Issue-2023_MockUp_Spreads3.jpg" data-mid="252233706" border="0"  src="https://freight.cargo.site/w/1000/i/829105de491e97470e6b89de2b8a440a17c98b1726fa68ac07d5dba0ffde63f1/PROJECT---Digital-Issue-2023_MockUp_Spreads3.jpg" /&#62;
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&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d9add21a38b208c7040ed20f4eafdeb9ebf4b9d75acee0aa5df276e816fa8274/PROJECT---Digital-Issue-2023_MockUp_Spreads9.jpg" data-mid="252233712" border="0"  src="https://freight.cargo.site/w/1000/i/d9add21a38b208c7040ed20f4eafdeb9ebf4b9d75acee0aa5df276e816fa8274/PROJECT---Digital-Issue-2023_MockUp_Spreads9.jpg" /&#62;
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&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/2ed16c179d5951f8ac57f44ce91aa5af6ad74f442792bc8d624f45887ddc4994/PROJECT---Digital-Issue-2023_MockUp_Spreads12.jpg" data-mid="252233715" border="0"  src="https://freight.cargo.site/w/1000/i/2ed16c179d5951f8ac57f44ce91aa5af6ad74f442792bc8d624f45887ddc4994/PROJECT---Digital-Issue-2023_MockUp_Spreads12.jpg" /&#62;
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&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/baf2f4e78ba92b2c38a04d6aac36fdcb340fbc21c4223a4142f0f799a943dfb3/PROJECT---Digital-Issue-2023_MockUp_Spreads15.jpg" data-mid="252233718" border="0"  src="https://freight.cargo.site/w/1000/i/baf2f4e78ba92b2c38a04d6aac36fdcb340fbc21c4223a4142f0f799a943dfb3/PROJECT---Digital-Issue-2023_MockUp_Spreads15.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>COTERIE</title>
				
		<link>https://johnlasorsajr.com/COTERIE</link>

		<pubDate>Wed, 21 Jun 2023 14:35:21 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

		<guid isPermaLink="true">https://johnlasorsajr.com/COTERIE</guid>

		<description>
	COTERIE NEW YORK
Seasonal campaign marketing assets aimed at increasing event attendance and driving brand growth. I designed and produced a suite of seasonal digital campaign assets across marketing channels, ensuring a cohesive brand experience from campaign launch through the event itself.
	

	RoleGraphic Designer
Design TeamJason GrampKristin Saffert
PhotographySSPRF

	StudioMMGNET GROUP
DeliverablesPaid Digital/SocialEmail
Published
2025



&#60;img width="10417" height="6950" width_o="10417" height_o="6950" data-src="https://freight.cargo.site/t/original/i/e48f37db4d983eedecee5ae1eb71dc9e439be48a041b98d44b01c7c7496311fd/COTERIE_Hero_2500x1668.jpg" data-mid="228057405" border="0"  src="https://freight.cargo.site/w/1000/i/e48f37db4d983eedecee5ae1eb71dc9e439be48a041b98d44b01c7c7496311fd/COTERIE_Hero_2500x1668.jpg" /&#62;

&#60;img width="10417" height="6950" width_o="10417" height_o="6950" data-src="https://freight.cargo.site/t/original/i/f9b97cb0cadae11ed5f639ea30521324909569b609d4c20feaeeb4acfa64d4a2/COTERIE_Email_600x2000_mockup.png" data-mid="228119694" border="0"  src="https://freight.cargo.site/w/1000/i/f9b97cb0cadae11ed5f639ea30521324909569b609d4c20feaeeb4acfa64d4a2/COTERIE_Email_600x2000_mockup.png" /&#62;
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	&#60;img width="6950" height="6950" width_o="6950" height_o="6950" data-src="https://freight.cargo.site/t/original/i/4c5f26850fab385741a47d660ecc877037478b3e4c3c037c2b83a7c3fc7bbaff/COTERIE__1668-x-16682.jpg" data-mid="229610756" border="0"  src="https://freight.cargo.site/w/1000/i/4c5f26850fab385741a47d660ecc877037478b3e4c3c037c2b83a7c3fc7bbaff/COTERIE__1668-x-16682.jpg" /&#62;

	
&#60;img width="4500" height="8000" width_o="4500" height_o="8000" data-src="https://freight.cargo.site/t/original/i/0a97420adf68f57608edebff512cc005ae9df9a8ab60a06f7dacf1a67838e29c/COTERIE_PaidDigital_1920x10802.png" data-mid="229170617" border="0"  src="https://freight.cargo.site/w/1000/i/0a97420adf68f57608edebff512cc005ae9df9a8ab60a06f7dacf1a67838e29c/COTERIE_PaidDigital_1920x10802.png" /&#62;
&#60;img width="202" height="360" width_o="202" height_o="360" data-src="https://freight.cargo.site/t/original/i/47f3cbed8cd9d2cd3b1cded054ea877ca85aaa894296a8bdb076c96f34186dee/COTERIENY_0225_Social_Tagline_1080x1920.gif" data-mid="228377884" border="0"  src="https://freight.cargo.site/w/202/i/47f3cbed8cd9d2cd3b1cded054ea877ca85aaa894296a8bdb076c96f34186dee/COTERIENY_0225_Social_Tagline_1080x1920.gif" /&#62;
&#60;img width="4500" height="8000" width_o="4500" height_o="8000" data-src="https://freight.cargo.site/t/original/i/abf7e424f456bc8e28cc273fa297b858b144ff825fc69a5bf60bd09fbdb2d546/COTERIE_PaidDigital_1920x1080.png" data-mid="229170616" border="0"  src="https://freight.cargo.site/w/1000/i/abf7e424f456bc8e28cc273fa297b858b144ff825fc69a5bf60bd09fbdb2d546/COTERIE_PaidDigital_1920x1080.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/02f773d781b9cd3aa6b675c4fa860662b6a1064a8354c8553b70bf0d705b22ce/COTERIE_NY_0224_DigtialInvite_1080x1920.gif" data-mid="228377872" border="0"  src="https://freight.cargo.site/w/1000/i/02f773d781b9cd3aa6b675c4fa860662b6a1064a8354c8553b70bf0d705b22ce/COTERIE_NY_0224_DigtialInvite_1080x1920.gif" /&#62;
&#60;img width="10417" height="6950" width_o="10417" height_o="6950" data-src="https://freight.cargo.site/t/original/i/e8dc62e78984f7d783bee9cf0bd25f0c33deefa3faeb80efaf94c32b2fd707df/COTERIE__2500-x-1668.jpg" data-mid="229610698" border="0"  src="https://freight.cargo.site/w/1000/i/e8dc62e78984f7d783bee9cf0bd25f0c33deefa3faeb80efaf94c32b2fd707df/COTERIE__2500-x-1668.jpg" /&#62;&#60;img width="10417" height="6950" width_o="10417" height_o="6950" data-src="https://freight.cargo.site/t/original/i/5475010b872424dcef55ea72eab65d67c82205636804c7a7d33ee6e35ed882b0/COTERIE_PaidDigital_MockUp_2500x1668.png" data-mid="228119750" border="0"  src="https://freight.cargo.site/w/1000/i/5475010b872424dcef55ea72eab65d67c82205636804c7a7d33ee6e35ed882b0/COTERIE_PaidDigital_MockUp_2500x1668.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>PROJECT</title>
				
		<link>https://johnlasorsajr.com/PROJECT</link>

		<pubDate>Tue, 19 May 2026 17:41:22 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

		<guid isPermaLink="true">https://johnlasorsajr.com/PROJECT</guid>

		<description>

	PROJECT











Seasonal marketing campaign launch for PROJECT. A flexible digital system was developed across social, email, and OOH, creating a cohesive campaign experience.&#38;nbsp;The fashion industry is constantly changing alongside culture, how people live, and how they connect. PROJECT helps retailers and brands understand these shifts, identify emerging trends, and discover new opportunities for growth.





	

	Role
Designer
Design Team
Jason Gramp
Kristin Saffert&#38;nbsp;
John LaSorsa Jr
StudioMMGNET Group

	Deliverables













Seasonal campaign
Digital

Paid social
Email

Published
2025



&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6fdb12aea28ceed655f26fd419f898d9098f70732bc58b1aedefd995ad945321/PROJECT_0225_Streetview_Poster_Mock_1920x1080.jpg" data-mid="248620686" border="0"  src="https://freight.cargo.site/w/1000/i/6fdb12aea28ceed655f26fd419f898d9098f70732bc58b1aedefd995ad945321/PROJECT_0225_Streetview_Poster_Mock_1920x1080.jpg" /&#62;



	&#60;img width="5370" height="6712" width_o="5370" height_o="6712" data-src="https://freight.cargo.site/t/original/i/e7ee2d20f97e27870bb7f55230cc6b9b0233417aa8ffa1c6acb48a23a1587e09/33771.jpg" data-mid="248621818" border="0"  src="https://freight.cargo.site/w/1000/i/e7ee2d20f97e27870bb7f55230cc6b9b0233417aa8ffa1c6acb48a23a1587e09/33771.jpg" /&#62;
	&#60;img width="5504" height="6880" width_o="5504" height_o="6880" data-src="https://freight.cargo.site/t/original/i/62b658d96ab0b24d02b8d4c61f44aa4c223201f8f56f2cf7786f72f26bea4eb6/33898.jpg" data-mid="248621937" border="0"  src="https://freight.cargo.site/w/1000/i/62b658d96ab0b24d02b8d4c61f44aa4c223201f8f56f2cf7786f72f26bea4eb6/33898.jpg" /&#62;

	&#60;img width="5504" height="6880" width_o="5504" height_o="6880" data-src="https://freight.cargo.site/t/original/i/6d7f1c892f884de3b6a6ecf424471637bcebd047a4b9e10bf239340112e3a0a0/34740.jpg" data-mid="248621828" border="0"  src="https://freight.cargo.site/w/1000/i/6d7f1c892f884de3b6a6ecf424471637bcebd047a4b9e10bf239340112e3a0a0/34740.jpg" /&#62;
	&#60;img width="5380" height="6725" width_o="5380" height_o="6725" data-src="https://freight.cargo.site/t/original/i/4508ad4160fc70a3f4281d492e3971ccfdba0ae82c6cd9e0f388d669805aeca8/34670.jpg" data-mid="248621938" border="0"  src="https://freight.cargo.site/w/1000/i/4508ad4160fc70a3f4281d492e3971ccfdba0ae82c6cd9e0f388d669805aeca8/34670.jpg" /&#62;



	&#60;img width="10417" height="6950" width_o="10417" height_o="6950" data-src="https://freight.cargo.site/t/original/i/b5a0271ab01ededd1cbc249b06c95a9ad1073cc8b5126b5704a629d962daf158/PROJECT_0225_Portfolio_Presentation_light.jpg" data-mid="248603369" border="0"  src="https://freight.cargo.site/w/1000/i/b5a0271ab01ededd1cbc249b06c95a9ad1073cc8b5126b5704a629d962daf158/PROJECT_0225_Portfolio_Presentation_light.jpg" /&#62;
	&#60;img width="10417" height="6950" width_o="10417" height_o="6950" data-src="https://freight.cargo.site/t/original/i/606a894aaa2311cc835a293e7c8af3ddb801b4eda539a4099107fbd6d15deb13/PROJECT_0225_Portfolio_Presentation_light2.jpg" data-mid="248603370" border="0"  src="https://freight.cargo.site/w/1000/i/606a894aaa2311cc835a293e7c8af3ddb801b4eda539a4099107fbd6d15deb13/PROJECT_0225_Portfolio_Presentation_light2.jpg" /&#62;

	&#60;img width="16000" height="9000" width_o="16000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/62ce4802c3879a0f546a5fab3388eaa08128ca24e537910617e077b705e014f7/PROJECT_0225_Portfolio_Presentation5.jpg" data-mid="248554604" border="0"  src="https://freight.cargo.site/w/1000/i/62ce4802c3879a0f546a5fab3388eaa08128ca24e537910617e077b705e014f7/PROJECT_0225_Portfolio_Presentation5.jpg" /&#62;

&#60;img width="16000" height="9000" width_o="16000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/65e8e30a43fcdf291f347a4c97d473b2b408fdb0720a05ac5199bc838100550e/PROJECT_0225_Portfolio_Presentation6.jpg" data-mid="248554562" border="0"  src="https://freight.cargo.site/w/1000/i/65e8e30a43fcdf291f347a4c97d473b2b408fdb0720a05ac5199bc838100550e/PROJECT_0225_Portfolio_Presentation6.jpg" /&#62;&#60;img width="10417" height="6950" width_o="10417" height_o="6950" data-src="https://freight.cargo.site/t/original/i/87becbd6cfc4b5853e9b8f8ab370a660100a5461490c54094751b88b9227b963/PROJECT_0225_Portfolio_Presentation4.jpg" data-mid="248554560" border="0"  src="https://freight.cargo.site/w/1000/i/87becbd6cfc4b5853e9b8f8ab370a660100a5461490c54094751b88b9227b963/PROJECT_0225_Portfolio_Presentation4.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c8fb8bc8f7e45d6e345c77ff17e557f933de0aa384a69483438e9368942c04c/PROJECT_LV_0225_optimized.gif" data-mid="248600563" border="0"  src="https://freight.cargo.site/w/1000/i/2c8fb8bc8f7e45d6e345c77ff17e557f933de0aa384a69483438e9368942c04c/PROJECT_LV_0225_optimized.gif" /&#62;&#60;img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/4d203ee206f131cc6474a29b08c65bbff9d099afd67f81a2298bdda27b22ed4d/34872.jpg" data-mid="248484128" border="0"  src="https://freight.cargo.site/w/1000/i/4d203ee206f131cc6474a29b08c65bbff9d099afd67f81a2298bdda27b22ed4d/34872.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>MAGIC FASHION EVENTS</title>
				
		<link>https://johnlasorsajr.com/MAGIC-FASHION-EVENTS</link>

		<pubDate>Wed, 09 Apr 2025 00:41:59 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

		<guid isPermaLink="true">https://johnlasorsajr.com/MAGIC-FASHION-EVENTS</guid>

		<description>
	

	MAGIC FASHION EVENTS
For MAGIC Fashion Events, my team played a key role in supporting the campaign rollout for each season by designing impactful visual assets that captured the essence of the event. My contributions included creating and templatizing eye-catching graphics for both digital and large-scale event graphics, ensuring consistency across all branding touchpoints. Working closely with marketing, experiential and operations teams, I helped bring the campaign vision to life, driving engagement and excitement on site at our events in Las Vegas and New York.


	

	RoleGraphic Designer
Design TeamJason GrampKristin SaffertStudioMMGNET GROUP

	DeliverablesCampaign

Event Signage
Paid Social/Email

Published
2024/2025




&#60;img width="10417" height="6950" width_o="10417" height_o="6950" data-src="https://freight.cargo.site/t/original/i/933723a1fb9587b13381e10a69a45e96bda221fa0819231020377b3fe61cda77/MAGIC_LV_0824_Port_RollOut_2500x1668.jpg" data-mid="229530283" border="0"  src="https://freight.cargo.site/w/1000/i/933723a1fb9587b13381e10a69a45e96bda221fa0819231020377b3fe61cda77/MAGIC_LV_0824_Port_RollOut_2500x1668.jpg" /&#62;


	
&#60;img width="6950" height="6950" width_o="6950" height_o="6950" data-src="https://freight.cargo.site/t/original/i/de7b6153eedcea8f96948c7f7482f04a3d3e3ceddbeb37ea27256676ca9042ef/MAGIC_LV_0824_Port_RollOut_2500x16682.jpg" data-mid="229530284" border="0"  src="https://freight.cargo.site/w/1000/i/de7b6153eedcea8f96948c7f7482f04a3d3e3ceddbeb37ea27256676ca9042ef/MAGIC_LV_0824_Port_RollOut_2500x16682.jpg" /&#62;
&#60;img width="6950" height="6950" width_o="6950" height_o="6950" data-src="https://freight.cargo.site/t/original/i/c990f649d82b1e6bc7ba13cb6869ba0f501553d674735dba99b06f454976df72/MAGIC_LV_0824_Port_RollOut_2500x16683.jpg" data-mid="229530285" border="0"  src="https://freight.cargo.site/w/1000/i/c990f649d82b1e6bc7ba13cb6869ba0f501553d674735dba99b06f454976df72/MAGIC_LV_0824_Port_RollOut_2500x16683.jpg" /&#62;
&#60;img width="6950" height="6950" width_o="6950" height_o="6950" data-src="https://freight.cargo.site/t/original/i/2c2c40c96f9ec4d28676be0c0b988c01358a4d77983d503e8cd949acf33fad4b/MAGIC_LV_0824_Port_RollOut_2500x16684.jpg" data-mid="229530286" border="0"  src="https://freight.cargo.site/w/1000/i/2c2c40c96f9ec4d28676be0c0b988c01358a4d77983d503e8cd949acf33fad4b/MAGIC_LV_0824_Port_RollOut_2500x16684.jpg" /&#62;


	
&#60;img width="6950" height="6950" width_o="6950" height_o="6950" data-src="https://freight.cargo.site/t/original/i/6cafc329c444b0db268aa6ed1f7a93388a134f31538de69b23ef3c5b523e138d/MAGIC_LV_0824_Port_RollOut_2500x1668.jpg" data-mid="229564976" border="0"  src="https://freight.cargo.site/w/1000/i/6cafc329c444b0db268aa6ed1f7a93388a134f31538de69b23ef3c5b523e138d/MAGIC_LV_0824_Port_RollOut_2500x1668.jpg" /&#62;

	&#60;img width="6950" height="6950" width_o="6950" height_o="6950" data-src="https://freight.cargo.site/t/original/i/051881cd32843763efe10c50394a3f926a45d5d63381e6558e7168e21311008d/MAGIC_LV_0824_Port_RollOut_2500x16682.jpg" data-mid="229564977" border="0"  src="https://freight.cargo.site/w/1000/i/051881cd32843763efe10c50394a3f926a45d5d63381e6558e7168e21311008d/MAGIC_LV_0824_Port_RollOut_2500x16682.jpg" /&#62;
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	&#60;img width="6950" height="6950" width_o="6950" height_o="6950" data-src="https://freight.cargo.site/t/original/i/48a1c991c59d82812d6ae0ac19763b0dd7ba45227fd30e06182b8f788c2910df/MAGIC_NY_0225_Port_RollOut_2500x16685.jpg" data-mid="229568581" border="0"  src="https://freight.cargo.site/w/1000/i/48a1c991c59d82812d6ae0ac19763b0dd7ba45227fd30e06182b8f788c2910df/MAGIC_NY_0225_Port_RollOut_2500x16685.jpg" /&#62;
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	</item>
		
		
	<item>
		<title>ICFF</title>
				
		<link>https://johnlasorsajr.com/ICFF</link>

		<pubDate>Wed, 21 Jun 2023 14:34:57 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

		<guid isPermaLink="true">https://johnlasorsajr.com/ICFF</guid>

		<description>

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	ICFF

	With its emphasis on original and sustainable design, The International Contemporary Furniture Fair (ICFF) presents a broad range of furnishing product for residential, contract and hospitality environments to an audience of 10,000 architects, interior designers, retailers, distributors, developers, and press.


	

	
RoleSenior Designer


Design Team
Jenn Giachinta
John LaSorsa JrStudioEmeraldX


	DeliverablesWayfinding
Event Signage
IconographyPublished
2022



&#60;img width="2047" height="1365" width_o="2047" height_o="1365" data-src="https://freight.cargo.site/t/original/i/7ba19ec01aaa159979aec1ce79934b4665c386e587f5a316cb327cc04ac1d230/i-2VFSqf7-X4.jpg" data-mid="185004318" border="0"  src="https://freight.cargo.site/w/1000/i/7ba19ec01aaa159979aec1ce79934b4665c386e587f5a316cb327cc04ac1d230/i-2VFSqf7-X4.jpg" /&#62;


	
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e07b53791f29faf58f8be19f37d11b26826908b4e3078e86eff503752ed5852d/Pictograms.gif" data-mid="185004446" border="0"  src="https://freight.cargo.site/w/1000/i/e07b53791f29faf58f8be19f37d11b26826908b4e3078e86eff503752ed5852d/Pictograms.gif" /&#62;



	Custom iconography was designed for wayfinding throughout the show. The shapes and lines are made to accompany simple yet structural elements. Within the icons, there are subtle attributes such as sharp corners, smooth curves and geometric shapes that connect with contemporary furniture design.


	Visit the International Contemporary Furniture Fair online.︎︎︎icff.com


	

&#60;img width="2250" height="1688" width_o="2250" height_o="1688" data-src="https://freight.cargo.site/t/original/i/257049138f68396c1f68a88a5ca0cde95bc3696a83bcb656f4856672d967d43d/ICFF-Meterboard.png" data-mid="185419098" border="0"  src="https://freight.cargo.site/w/1000/i/257049138f68396c1f68a88a5ca0cde95bc3696a83bcb656f4856672d967d43d/ICFF-Meterboard.png" /&#62;



	&#60;img width="9376" height="6250" width_o="9376" height_o="6250" data-src="https://freight.cargo.site/t/original/i/79a13a0d52da7138bf144c54fa7675c2f06d1ad334143891a9687792f4c0d6c6/wayfinding-1.png" data-mid="250627136" border="0"  src="https://freight.cargo.site/w/1000/i/79a13a0d52da7138bf144c54fa7675c2f06d1ad334143891a9687792f4c0d6c6/wayfinding-1.png" /&#62;&#60;img width="6250" height="5209" width_o="6250" height_o="5209" data-src="https://freight.cargo.site/t/original/i/ae49437fb133294689bb954d1734d3bb0e3c235da066ffaede1990e3236aabb2/crystal-palace-signs.jpg" data-mid="250627139" border="0"  src="https://freight.cargo.site/w/1000/i/ae49437fb133294689bb954d1734d3bb0e3c235da066ffaede1990e3236aabb2/crystal-palace-signs.jpg" /&#62;&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/fa100fee911b19570814979611a74d8bc6ef6f45e32bd279a5e2e18a3f4c11b7/wayfinding-3.jpg" data-mid="185428348" border="0"  src="https://freight.cargo.site/w/1000/i/fa100fee911b19570814979611a74d8bc6ef6f45e32bd279a5e2e18a3f4c11b7/wayfinding-3.jpg" /&#62;

	&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/a203624395d5e5033749fd705a2be6347d281266dbdeb42b411f00addb19ee28/wayfinding-1.jpg" data-mid="185427529" border="0"  src="https://freight.cargo.site/w/1000/i/a203624395d5e5033749fd705a2be6347d281266dbdeb42b411f00addb19ee28/wayfinding-1.jpg" /&#62;
	&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/96795c524e543a0d6bdf66498f911179699150d1cb1d879e45b9705a075c326b/wayfinding-2.jpg" data-mid="185427530" border="0"  src="https://freight.cargo.site/w/1000/i/96795c524e543a0d6bdf66498f911179699150d1cb1d879e45b9705a075c326b/wayfinding-2.jpg" /&#62;


	


</description>
		
	</item>
		
		
	<item>
		<title>QUADRADO</title>
				
		<link>https://johnlasorsajr.com/QUADRADO</link>

		<pubDate>Wed, 21 Jun 2023 14:35:41 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

		<guid isPermaLink="true">https://johnlasorsajr.com/QUADRADO</guid>

		<description>
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	QUADRADO

Nestled in the cultural heart of Lisbon, QUADRADO is a contemporary conference and event center designed to host the ideas, industries, and individuals shaping tomorrow. The challenge was to build a comprehensive brand identity that honors Lisbon’s rich heritage while positioning the center as a forward-thinking hub for global networking and collaboration.


	

	RoleCreative DirectionGraphic DesignDesign TeamJohn LaSorsa JrStudioJohn LaSorsa Jr


	DeliverablesVisual Identity

Naming

Logo
Published2023

&#60;img width="2880" height="2304" width_o="2880" height_o="2304" data-src="https://freight.cargo.site/t/original/i/2909c89f476824be57773b8acbaa592d687665eed5aadd23e6bba219b87fab38/Quadrado_convention-center_mockup.jpg" data-mid="186917219" border="0"  src="https://freight.cargo.site/w/1000/i/2909c89f476824be57773b8acbaa592d687665eed5aadd23e6bba219b87fab38/Quadrado_convention-center_mockup.jpg" /&#62;



	From Single Tile to Shared Mosaic


	
The visual identity is rooted in Lisbon’s iconic azulejos—ceramic tiles that possess individual beauty, but reveal their true power when joined to form a grand mosaic.
QUADRADO uses this local craft as a metaphor for human connection. Within the event center, every attendee represents a single "tile" bringing a distinct perspective and background. As these individuals network and collaborate, their unique stories lock together. What begins as an isolated square evolves into a dynamic, interconnected network—transforming individual presence into a larger, richer mosaic of community.




&#60;img width="5942" height="3820" width_o="5942" height_o="3820" data-src="https://freight.cargo.site/t/original/i/a6cab1117686b8fedc3344e9c8bb300a1e6d1c96c26d01772bf11480e5610dd5/lisbon.jpeg" data-mid="188123382" border="0"  src="https://freight.cargo.site/w/1000/i/a6cab1117686b8fedc3344e9c8bb300a1e6d1c96c26d01772bf11480e5610dd5/lisbon.jpeg" /&#62;

	
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&#60;img width="1400" height="1080" width_o="1400" height_o="1080" data-src="https://freight.cargo.site/t/original/i/220e0d07366bddd9d0c1c7ee6e8331806976dc1fedd5544926559817b288d619/Quadrado-wristbands.png" data-mid="186927433" border="0"  src="https://freight.cargo.site/w/1000/i/220e0d07366bddd9d0c1c7ee6e8331806976dc1fedd5544926559817b288d619/Quadrado-wristbands.png" /&#62;


&#60;img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/8c3ff5e18faa6f4dd9227b54b420884c457c05d6f5773c79181e8c4109e04b4b/quadrado-mobile-mock.jpg" data-mid="186917305" border="0"  src="https://freight.cargo.site/w/1000/i/8c3ff5e18faa6f4dd9227b54b420884c457c05d6f5773c79181e8c4109e04b4b/quadrado-mobile-mock.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4c3556252037d1bfb7dfd0ffd04bbd7cb1169c409cc2aed69682a8b128bb999b/Quadrado_Stationary.png" data-mid="186927434" border="0"  src="https://freight.cargo.site/w/1000/i/4c3556252037d1bfb7dfd0ffd04bbd7cb1169c409cc2aed69682a8b128bb999b/Quadrado_Stationary.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>SODASTREAM</title>
				
		<link>https://johnlasorsajr.com/SODASTREAM</link>

		<pubDate>Wed, 21 Jun 2023 14:34:23 +0000</pubDate>

		<dc:creator>John LaSorsa Jr</dc:creator>

		<guid isPermaLink="true">https://johnlasorsajr.com/SODASTREAM</guid>

		<description>
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SODASTREAMSodaStream sparkling water makers enable consumers to transform ordinary tap water into sparkling water and flavored sparkling water at the touch of a button. I assisted SodaStream with product composition, photo retouching and digital asset creation for their website and social media accounts.&#38;nbsp;


	

	RoleGraphic Designer
Design Team

Roee LotanErica Remmele

	StudioAny Studios

Deliverables
Social MediaAnnimationCPG

Published
2021



&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7b360b1d1aa6f1c2e7173b6749fe374ad483acfa2f5909e60c766df966ce0fb7/Sodastream-Comp-2.jpg" data-mid="182965025" border="0"  src="https://freight.cargo.site/w/1000/i/7b360b1d1aa6f1c2e7173b6749fe374ad483acfa2f5909e60c766df966ce0fb7/Sodastream-Comp-2.jpg" /&#62;


	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a85077235dfa5c086d61667e7e077cf5fe5b285c437faf80819f4755f6ccd0c9/Soda_Stream_comp-07.jpg" data-mid="182966948" border="0"  src="https://freight.cargo.site/w/1000/i/a85077235dfa5c086d61667e7e077cf5fe5b285c437faf80819f4755f6ccd0c9/Soda_Stream_comp-07.jpg" /&#62;&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d813eb9fad744dee6a5481f21453e770b3920535020b293811c5086120138037/Soda_Stream_comp-05.jpg" data-mid="182967612" border="0"  src="https://freight.cargo.site/w/1000/i/d813eb9fad744dee6a5481f21453e770b3920535020b293811c5086120138037/Soda_Stream_comp-05.jpg" /&#62;
	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7b2904a5f9f3ebbe3190a0fbaf27b8f5e4273d3df5024dbecd17278239ce96d3/Soda_Stream_comp-06.jpg" data-mid="182966945" border="0"  src="https://freight.cargo.site/w/1000/i/7b2904a5f9f3ebbe3190a0fbaf27b8f5e4273d3df5024dbecd17278239ce96d3/Soda_Stream_comp-06.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f6c82ed18b1e6963760f907ad8c113297d19797023700b1b1c9236f784ae82f9/Soda_Stream_comp-03.jpg" data-mid="182966943" border="0"  src="https://freight.cargo.site/w/1000/i/f6c82ed18b1e6963760f907ad8c113297d19797023700b1b1c9236f784ae82f9/Soda_Stream_comp-03.jpg" /&#62;



	
&#60;img width="1400" height="1050" width_o="1400" height_o="1050" data-src="https://freight.cargo.site/t/original/i/dfce1b67f5216269f6b9b9be9f6fbf88f1a5ad09971089b8ecfbcb556aac287e/Paw-Annimation.gif" data-mid="182964513" border="0"  src="https://freight.cargo.site/w/1000/i/dfce1b67f5216269f6b9b9be9f6fbf88f1a5ad09971089b8ecfbcb556aac287e/Paw-Annimation.gif" /&#62;


	
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